about
a . b . h . o is a clothing label rooted in Indian textiles and handcrafted traditions.
Based in Jaipur, we create simple, well-made garments that are grounded in craft and designed for a slower pace. Our focus is on clean silhouettes, natural fabrics, and thoughtful details — clothing that feels easy, honest, and lasting.
The name Abho comes from a Rajasthani word that means "new" or "freshly made" — and that’s what we aim to bring with every collection: a quiet, intentional beginning.
Neha Gupta Vyas, founder of a . b . h . o, is a clothing designer and a textile enthusiast. Her work is shaped by a deep respect for handmade processes and a personal connection to Indian crafts.
After stepping away from the industry for a few years, she returns with a slower, more intentional perspective — focused on creating pieces that are thoughtful, wearable, and quietly expressive. Her work is guided by simplicity, clarity in form, and respect for process.
At the heart of her work is a desire to keep things simple — letting fabric, form, and finish speak for themselves.